SOEUN KIM김소은
Soeun is currently a senior at the University of Maryland, majoring in studio art with a concentration in graphic design. While her main focus is graphic design and UX/UI design, she also enjoys ... read more
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ÉCORCE
TIMELINE
February-March 2025 (1 week)
TYPE
Packaging
UX/UI
OVERVIEW
Écorce is a high-end artisan chocolate brand that celebrates Africa’s rich cacao heritage and its flavor profile. The brand name, meaning "bark" in French, symbolizes the natural origin of chocolate and the deep connection between cacao trees and their environment. This project focuses on creating a modern yet bold packaging identity that highlights the unique characteristics of cacao sourced exclusively from Africa’s top chocolate-producing regions: Ivory Coast, Ghana, and Nigeria.
The design concept highlights and includes minimalist aesthetic, bold visuals of striking color palettes inspired by the landscapes and cultures of the region, and bark-inspired patterns, featuring unique bark texture that represents the trees native to tis region which reinforces the brand's authenticity and storytelling.
LANDING PAGE (scroll through!)