김소은
Soeun graduated from the University of Maryland, majoring in studio art with a concentration in graphic design. While her main focus is graphic design, she also enjoys ... read more
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GO BACK TO WORKS
Soeun graduated from the University of Maryland, majoring in studio art with a concentration in graphic design. While her main focus is graphic design, she also enjoys ... read more
Let’s keep in touch!
GO BACK TO WORKS
February-March 2025 (1 week)
TYPE
Packaging
This project focuses on designing packaging for an organic sweet chili sauce brand inspired by Papel Picado, the intricate Mexican paper-cutting art. The brand blends modern aesthetics with cultural elements while maintaining a minimal yet bold visual identity.
Each sauce variation is represented by a unique hand-illustrated animal motif, reflecting different heat levels:
Original Mild- mildest
Jungle Heat- medium heat
Extreme Chili- spiciest
The packaging features vibrant colors, a cut-out inspired design, and a name that reflects the essence of spice without being overly traditional. The ingredient list highlights natural fruit-based sweetness (no artificial sugar), reinforcing the brand’s commitment to quality and authenticity.