SOEUN KIM
김소은


Soeun is currently a senior at the University of Maryland, majoring in studio art with a concentration in graphic design. While her main focus is graphic design and UX/UI design, she also enjoys ... read more 


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SQUARED

TIMELINE
February-March 2025 (2 weeks)

TYPE
Branding / Identity
Logo
Print 
Packaging
Social Media
OVERVIEW

SQUARED is Brooklyn-based bakery café concept inspired by the charm of crochet granny squares. This personal branding project explores the intersection of nostalgia, craftsmanship, and modern design through a cohesive visual identity.

The concept focuses on organic shapes within structured grids, reflecting the warmth of handmade crochet patterns while maintaining a clean, contemporary aesthetic. The branding includes a logo system, packaging, social media assets, and print designs, creating a cozy yet unique café experience through bold imageries.