SOEUN KIM김소은
Soeun is currently a senior at the University of Maryland, majoring in studio art with a concentration in graphic design. While her main focus is graphic design and UX/UI design, she also enjoys ... read more
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TAFF’S PHO
TIMELINE
March 2025 (2 weeks)
TYPE
Branding / Identity
Print
OVERVIEW
Taff’s Pho is a conceptual branding project that envisions a Vietnamese pho restaurant created by Duolingo, inspired by the real-world Duo’s Taqueria in Pittsburgh. The restaurant’s name comes from Falstaff, one of Duolingo’s characters, giving it a playful and brand-consistent identity.
This project is aimed at Gen Z and young adults, blending playfulness, cultural appreciation, and strong brand identity to create an engaging restaurant experience.